Yvonne Strahovski • SoBe commercial video n°2
Here is the 2nd video shot of the work they did for Sobe in the Feb 2011 with Yvonne Strahovski!
PAINTED IN PALMS, COVERED IN COCONUTS, “CHUCK” ACTRESS YVONNE STRAHOVSKI WEARS A SIGNATURE SOBE® SKINSUIT TO LAUNCH THREE NEW SOBE LIFEWATER® WITH COCONUT WATER FLAVORS
- SoBe Returns to Its South Beach Roots for the Third Annual Skinsuit Spread; Introduces Its Newest SoBe Lifewater Infusion – Coconut Water
PURCHASE, N.Y., January 4, 2012 /PRNewswire/ — Great things come in threes – particularly when it comes to the third SoBe® skinsuit and three new SoBe Lifewater® with Coconut Water flavors. – This year, SoBe celebrated its South Beach roots to set the stage for the newest SoBe skinsuit model – star of the TV series “Chuck” and upcoming feature films “My Mother’s Curse” and “I, Frankenstein,” actress Yvonne Strahovski. Yvonne traded her role as a not- so-secret agent on her hit TV show, for a turn as the latest SoBe skinsuit model. Body painted in palms and coconuts, Yvonne launches new SoBe Lifewater with Coconut Water, three new flavors infused with coconut water that taste as good as they look. The sizzling photo spread, the third installment of the popular SoBe skinsuit series, will appear exclusively in the iconic Sports Illustrated Swimsuit 2012 out on February 14.
“Shooting the SoBe Lifewater with Coconut Water campaign in South Beach was a memorable experience,” said Strahovski. “I think fans are really going to get into a tropical mood when they see my SoBe skinsuit and try new SoBe Lifewater with Coconut Water for themselves – it’s their chance to experience the best of South Beach as I did, SoBe style.”
No stranger to the sun and sand, Australian-born Yvonne’s custom SoBe Lifewater skinsuit leaves little to the imagination as she explores and enjoys the shores of an old coconut plantation in the Florida Keys’ Isla Morada and the iconic Shore Club in South Beach. Intricately designed and hand-painted, her SoBe Lifewater skinsuit is inspired by the three tropical flavors of new SoBe Lifewater with Coconut Water – Pacific Coconut, Pomegranate Nectarine and Mango Mandarin – from the vibrant green palms to the bursting green coconuts, while giving a nod to the brand’s signature lizard. The sultry campaign was shot by famed swimsuit photographer Raphael Mazzucco.
Toes in the Sand, SoBe Skinsuit State of Mind
“We knew that if we were going to create a drink with coconut water, we had to give it a SoBe spin,” said Rebecca Granne, Senior Marketing Director for SoBe. “SoBe Lifewater with Coconut Water flavors are a new twist on a hot trend. We’re delivering unique ‘flavors with benefits,’ three great-tasting flavor blends that are infused with coconut water, naturally sweetened and a great way to get hydrated. I’m sure anyone would agree – Yvonne’s amazing SoBe skinsuit really brings those benefits to life for us.”